From AI-powered chatbots to AR product previews, we break down the features your online store needs to stay competitive in 2024 and beyond.
The e-commerce landscape is evolving at a breakneck pace. What was considered innovative just a year ago is now standard practice. To help you stay ahead of the curve, we've compiled a list of 10 must-have features for e-commerce websites in 2024.
1. AI-Powered Product Recommendations
Gone are the days of basic "customers also bought" suggestions. Modern e-commerce sites are leveraging sophisticated AI algorithms to analyze browsing patterns, purchase history, and even seasonal trends to offer hyper-personalized product recommendations.
2. Augmented Reality (AR) Product Previews
One of the biggest challenges in online shopping is the inability to physically interact with products before purchasing. AR bridges this gap by allowing customers to visualize products in their own environment.
3. Voice Search Optimization
With the proliferation of smart speakers and voice assistants, optimizing your e-commerce site for voice search is no longer optional. Voice queries tend to be longer and more conversational than typed searches.